대학 교양 스키 수업 참여에 따른 제품군별 구매 경향 변화

Abstract

This study focused on investigating the purchasing pattern changes for skiing equipments including plates, boots, and clothes before and after attending an university skiing camp. One hundred forty four research participants who were attending to university skiing camp in 2008 were investigated using pre and post survey interviews. For the purpose of this study, exploratory factor, frequency, correlation, paired sample t-test analyses were performed. The research results of this study indicate that participants tended to more concerned the function and performance of skiing plates, boots, and clothes after experiencing 4day skiing camp than before. The participants also indicated that they have had more positive images on skiing, but less positive images on snowboarding after the camp.