대학 교양 스키 수업 참여에 따른 제품군별 구매 경향 변화Investigating Purchasing Pattern Changes for Skiing Equipment Before and After Attending an University Skiing Camp
- Other Titles
- Investigating Purchasing Pattern Changes for Skiing Equipment Before and After Attending an University Skiing Camp
- Authors
- 배상우
- Issue Date
- 2009
- Publisher
- 한국사회체육학회
- Keywords
- skiing; equipment; purchasing decision; paired sample t-test
- Citation
- 한국사회체육학회지, no.37, pp.199 - 208
- Indexed
- KCI
- Journal Title
- 한국사회체육학회지
- Number
- 37
- Start Page
- 199
- End Page
- 208
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/134808
- ISSN
- 1229-358X
- Abstract
- This study focused on investigating the purchasing pattern changes for skiing equipments
including plates, boots, and clothes before and after attending an university skiing camp. One
hundred forty four research participants who were attending to university skiing camp in 2008
were investigated using pre and post survey interviews. For the purpose of this study, exploratory
factor, frequency, correlation, paired sample t-test analyses were performed. The research results
of this study indicate that participants tended to more concerned the function and performance of
skiing plates, boots, and clothes after experiencing 4day skiing camp than before. The participants
also indicated that they have had more positive images on skiing, but less positive images on
snowboarding after the camp.
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- Appears in
Collections - College of Culture and Sports > Sport Business in Division of Global Sport Studies > 1. Journal Articles
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