인터넷상의 스포츠 정보에 대한 만족도 분석

Abstract

The purpose of this study was to analyze the user's satisfaction for using sport information through the internet. 598 randomly chosen subjects who are participating in sport activities were surveyed. Cross-table, and chi-square verify were used for data analysis. The results were as follows; 1. The internet and the World Wide Wed was a critical medium for the acquisition of sport information(70.07%). 2. The absence of specialized sport information (34.28%) and the difficulty for searching aimed information(26.92%) were indicated as main obstacles for their usage. 3. The overall satisfaction rates towards their familiar internet sites used for acquiring sport information were shown to be discontented. Moreover, there were significant differences for all variables which determine users' satisfaction except the convenience factor in each gender and age groups. 4. The location of a certain sport facility and the information for how to use it (39.63%), more special and specific leisure information(22.41%), and the information for health living(22.24%) were asked for fulfilling internet users' needs. Significant differences were shown by gender. 5. 93.31% of the respondents request the necessity of a specialized sport information site on the internet.