Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Digital transformation and advertising: insights from the 2020 ICAMA-KAS conference
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Seo, Yuri | - |
| dc.contributor.author | Lee, Jong-Ho | - |
| dc.date.accessioned | 2022-02-11T19:41:18Z | - |
| dc.date.available | 2022-02-11T19:41:18Z | - |
| dc.date.created | 2022-02-08 | - |
| dc.date.issued | 2021-12-30 | - |
| dc.identifier.issn | 0265-0487 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/135374 | - |
| dc.description.abstract | [No abstract available] | - |
| dc.language | English | - |
| dc.language.iso | en | - |
| dc.publisher | ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD | - |
| dc.title | Digital transformation and advertising: insights from the 2020 ICAMA-KAS conference | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Lee, Jong-Ho | - |
| dc.identifier.doi | 10.1080/02650487.2021.2000180 | - |
| dc.identifier.scopusid | 2-s2.0-85119329897 | - |
| dc.identifier.wosid | 000718228700001 | - |
| dc.identifier.bibliographicCitation | INTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.8, pp.1245 - 1246 | - |
| dc.relation.isPartOf | INTERNATIONAL JOURNAL OF ADVERTISING | - |
| dc.citation.title | INTERNATIONAL JOURNAL OF ADVERTISING | - |
| dc.citation.volume | 40 | - |
| dc.citation.number | 8 | - |
| dc.citation.startPage | 1245 | - |
| dc.citation.endPage | 1246 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Editorial Material | - |
| dc.description.journalClass | 1 | - |
| dc.description.journalRegisteredClass | ssci | - |
| dc.description.journalRegisteredClass | scopus | - |
| dc.relation.journalResearchArea | Business & Economics | - |
| dc.relation.journalResearchArea | Communication | - |
| dc.relation.journalWebOfScienceCategory | Business | - |
| dc.relation.journalWebOfScienceCategory | Communication | - |
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.