축산물이력제에 대한 소비자들의 지불의향과 시장영향 분석An Analysis of Consumers' Willingness to pay for Livestock Product Traceability System and its Impacts on Livestock Product Markets
- Other Titles
- An Analysis of Consumers' Willingness to pay for Livestock Product Traceability System and its Impacts on Livestock Product Markets
- Authors
- 문한필; 안병일
- Issue Date
- 2021
- Publisher
- 한국농업경제학회
- Keywords
- livestock market; simulation model; traceability; willingness to pay
- Citation
- 농업경제연구, v.62, no.2, pp.29 - 46
- Indexed
- KCI
- Journal Title
- 농업경제연구
- Volume
- 62
- Number
- 2
- Start Page
- 29
- End Page
- 46
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/138010
- ISSN
- 0549-6047
- Abstract
- In this study, to analyze the effects of the traceability system on the livestock product markets, a simulation model, which is composed of supply and ex ante as well as ex post demand, is developed based on the results of a consumer survey. Survey results indicate that consumers are willing to pay an average of 17.76% higher price for traceable beef than for non-traceable beef.
On the other hand, consumers are willing to pay an average of 15.01% higher price for the pork for which traceability is available. As a result of the simulation model analysis, it is estimated that the price of Korean beef would have been decreased by 3.53% and the sales volume would have been decreased by 8.4% unless there was the introduction of traceability system. In addition, it is analyzed that the price and sales volume of domestic pork would have decreased by 2.68% and 8.64% without the traceability system.
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Collections - College of Life Sciences and Biotechnology > Department of Food and Resource Economics > 1. Journal Articles
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