장기기증 등록 여부에 따른 사후 장기기증 행위 의도와 가족 동의획득 의도 차이 분석: 계획행동이론과 사회규범적 접근 방법의 변인들을 중심으로

Abstract

By applying theory of planned behavior (TPB) and social norms approach (SNA), the current study investigated the effects of attitudes, perceived behavioral control (PBC), subjective norms (SN), personal descriptive norms (PDN), personal injunctive norms (PIN), societal descriptive norms (SDN), societal injunctive norms (SIN) on intentions to communicate with family members about organ donation and intentions to donate organs at the time of the death. This study compared members of two churches, one of which mostly consisted of individuals who already enrolled in an organ donor registry and the other mainly consisted of individuals who had not enrolled. The results showed that enrollee showed stronger willingness to donate organs posthumously than non-enrollee. Also, individuals who have signed showed positive attitudes and stronger SN, PBC, and PIN, but not PDN, SDN, and SIN. According to multiple regression analysis, SN was not significantly related to intentions to donate organs posthumously among enrollees, but SN was significant among non-enrollees. For family communication about organ donation, compared to non-enrollees, enrollees showed stronger intentions, attitudes, SN, PBC, PDN, PIN, and SIN, but not SDN. These findings suggest that organ donation campaigns may need to be designed with different strategies for different types of people.