The Impact of Cultural Orientations on the Effect of Perceived CSR on Affective Commitment: Evidence from Mexican Employees

Abstract

Purpose –The purpose of this paper is to advance the understanding of the relationship between employees’ corporate social responsibility (CSR) perception and affective commitment in Mexico. Specifically, this study examines the moderating effects of employees’ cultural orientations on the relationship between perceived CSR and affective commitment among Mexican employees.

Research design and methodology – To explore the impact of perceived CSR on affective commitment and moderating roles of collectivism and power distance on the relationship, this study collected a survey data from 296 Mexican employees working for a Korean company’s subsidiaries in Mexico. To examine hypotheses, this study conducted a hierarchical regression.

Results – The results show the positive effect of perceived CSR on affective commitment significantly. In addition, this study confirmed that the positive moderating effect of collectivism and the negative moderating impact of power distance on the relationship between perceived CSR and affective commitment.

Conclusions – Drawing upon social identity theory, this study examined the effects of employee perception of CSR, employees’ cultural value orientations and affective commitment to the organization among Mexican employees. This study extends the understanding of perceived CSR and affective commitment. Particularly, this study demonstrates that the relationship between perceived CSR and affective commitment is influenced by employees’ collectivistic and power distance orientation.