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Why Unbundling Works: An Impact of Mobile App Unbundling on New App Adoption and EngagementWhy Unbundling Works: An Impact of Mobile App Unbundling on New App Adoption and Engagement
- Alternative Title
- Why Unbundling Works: An Impact of Mobile App Unbundling on New App Adoption and Engagement
- Authors
- Baek, Jiye
- Issue Date
- 13-12월-2021
- Publisher
- International Conference on Information Systems (ICIS)
- Citation
- International Conference on Information Systems (ICIS)
- Conference Name
- International Conference on Information Systems (ICIS)
- Place
- US
- Conference Date
- 2021-12-12
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