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The Online Celebrity and its Impact on the Live Streaming Performance: The Moderating Role of Product TypeThe Online Celebrity and its Impact on the Live Streaming Performance: The Moderating Role of Product Type
- Alternative Title
- The Online Celebrity and its Impact on the Live Streaming Performance: The Moderating Role of Product Type
- Authors
- Lee, Dongwon
- Issue Date
- 10-6월-2022
- Publisher
- 한국경영정보학회
- Citation
- 2022 경영정보 관련 춘계통합학술대회
- Conference Name
- 2022 경영정보 관련 춘계통합학술대회
- Place
- KO
- Conference Date
- 2022-06-09
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