The effects of corporate, review and reviewer characteristics on the helpfulness of online reviews: the moderating role of culture
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, Jungwon | - |
dc.contributor.author | Park, Cheol | - |
dc.date.accessioned | 2022-09-25T09:40:30Z | - |
dc.date.available | 2022-09-25T09:40:30Z | - |
dc.date.created | 2022-09-23 | - |
dc.date.issued | 2022-09 | - |
dc.identifier.issn | 1066-2243 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/143989 | - |
dc.description.abstract | Purpose The authors investigated the effects of the characteristics of reviews, reviewers and corporate factors on review helpfulness and assessed the role of culture in moderating these relationships. Design/methodology/approach A research model was established based on the elaboration likelihood and information adoption models. To empirically analyze this research model, 10,611 TripAdvisor reviews from 9 countries were collected. In addition, a zero-inflated negative binomial model and multilevel analysis were employed in consideration of the data characteristics. Findings The results revealed that review depth had a positive effect on review helpfulness, and review ratings and reviewer expertise had a negative effect. As a corporate characteristic, hotel size had a negative effect on review helpfulness. In addition, the effects of review rating, reviewer expertise and hotel rating exhibited significant differences based on the moderating effects of uncertainty avoidance and power distance level. Originality/value The results of this study expand the review helpfulness literature by explaining the inconsistent findings of previous studies via cultural theory. In addition, past research in this field has mainly focused on analyzing only review and reviewer characteristics, while this study demonstrated that company size negatively affects review helpfulness based on the signaling theory. Finally, this study contributes to cultural comparison literature by discovering that the processing of review information by consumers differs according to their cultural background. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | EMERALD GROUP PUBLISHING LTD | - |
dc.subject | WORD-OF-MOUTH | - |
dc.subject | CONSUMER REVIEWS | - |
dc.subject | POWER DISTANCE | - |
dc.subject | HOTEL REVIEWS | - |
dc.subject | PRODUCT REVIEWS | - |
dc.subject | SOCIAL MEDIA | - |
dc.subject | IMPACT | - |
dc.subject | RATINGS | - |
dc.subject | QUALITY | - |
dc.subject | VALUES | - |
dc.title | The effects of corporate, review and reviewer characteristics on the helpfulness of online reviews: the moderating role of culture | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Park, Cheol | - |
dc.identifier.doi | 10.1108/INTR-11-2020-0632 | - |
dc.identifier.scopusid | 2-s2.0-85122837797 | - |
dc.identifier.wosid | 000747292200001 | - |
dc.identifier.bibliographicCitation | INTERNET RESEARCH, v.32, no.5, pp.1562 - 1594 | - |
dc.relation.isPartOf | INTERNET RESEARCH | - |
dc.citation.title | INTERNET RESEARCH | - |
dc.citation.volume | 32 | - |
dc.citation.number | 5 | - |
dc.citation.startPage | 1562 | - |
dc.citation.endPage | 1594 | - |
dc.type.rims | ART | - |
dc.type.docType | Review | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scie | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Business & Economics | - |
dc.relation.journalResearchArea | Computer Science | - |
dc.relation.journalResearchArea | Telecommunications | - |
dc.relation.journalWebOfScienceCategory | Business | - |
dc.relation.journalWebOfScienceCategory | Computer Science, Information Systems | - |
dc.relation.journalWebOfScienceCategory | Telecommunications | - |
dc.subject.keywordPlus | WORD-OF-MOUTH | - |
dc.subject.keywordPlus | CONSUMER REVIEWS | - |
dc.subject.keywordPlus | POWER DISTANCE | - |
dc.subject.keywordPlus | HOTEL REVIEWS | - |
dc.subject.keywordPlus | PRODUCT REVIEWS | - |
dc.subject.keywordPlus | SOCIAL MEDIA | - |
dc.subject.keywordPlus | IMPACT | - |
dc.subject.keywordPlus | RATINGS | - |
dc.subject.keywordPlus | QUALITY | - |
dc.subject.keywordPlus | VALUES | - |
dc.subject.keywordAuthor | eWOM | - |
dc.subject.keywordAuthor | Internet marketing | - |
dc.subject.keywordAuthor | Hotel industry | - |
dc.subject.keywordAuthor | Culture | - |
dc.subject.keywordAuthor | Power distance | - |
dc.subject.keywordAuthor | Uncertainty avoidance | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.