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Self-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation mode
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ryu, Gangseog | - |
| dc.date.accessioned | 2022-11-05T18:42:09Z | - |
| dc.date.available | 2022-11-05T18:42:09Z | - |
| dc.date.created | 2022-11-05 | - |
| dc.date.issued | 2022-10-28 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/144894 | - |
| dc.publisher | Asian Marketing Associations | - |
| dc.title | Self-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation mode | - |
| dc.title.alternative | Self-construal and anti-counterfeiting advertising for luxury brands: Roles of message type and visual presentation mode | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Ryu, Gangseog | - |
| dc.identifier.bibliographicCitation | 2022 International Conference of Asian Marketing Associations | - |
| dc.relation.isPartOf | 2022 International Conference of Asian Marketing Associations | - |
| dc.relation.isPartOf | 2022 ICAMA Conference Proceedings | - |
| dc.citation.title | 2022 International Conference of Asian Marketing Associations | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferenceDate | 2022-10-27 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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