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The Effect of Content and Style on Consumer Response: Analyzing Crawled Data of Product Review Video on YouTubeThe Effect of Content and Style on Consumer Response

Alternative Title
The Effect of Content and Style on Consumer Response
Authors
KIM, SANG YONG
Issue Date
28-10월-2022
Publisher
KMA
Citation
ICAMA
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/144907
Conference Name
ICAMA
Place
KO
Conference Date
2022-10-27
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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KIM, SANG YONG
경영대학 (경영학과)
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