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investigating the Effect of Customer-Generated Content on Performance: Analyzing the Experience Product Market based on Online PlatformInvestigating the Effect of Customer-Generated Content on Performance

Alternative Title
Investigating the Effect of Customer-Generated Content on Performance
Authors
KIM, SANG YONG
Issue Date
28-10월-2022
Publisher
KMA
Citation
iCAMA (International Conference of Asian Marketing Associations)
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/144908
Conference Name
iCAMA (International Conference of Asian Marketing Associations)
Place
KO
Conference Date
2022-10-27
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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경영대학 (경영학과)
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