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Fit Effect between Historical versus Personal Nostalgic Thinking and Ad MessageFit Effect between Historical versus Personal Nostalgic Thinking and Ad Message

Alternative Title
Fit Effect between Historical versus Personal Nostalgic Thinking and Ad Message
Authors
UNKNOWN
Issue Date
22-2월-2019
Publisher
American Marketing Association
Citation
2019 Winter AMA conference
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/14583
Conference Name
2019 Winter AMA conference
Place
US
Conference Date
2019-02-22
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