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Potions and Antidotes for Jekyll: What Summons Moral Identity in Product ChoicesPotions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices

Alternative Title
Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices
Authors
Park Jongwon
Issue Date
12-10월-2018
Publisher
Association for Consumer Research
Citation
2018 ACR (Association for Consumer Research) Annual Conference
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/17559
Conference Name
2018 ACR (Association for Consumer Research) Annual Conference
Place
US
Dallas, Texas
Conference Date
2018-10-11
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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경영대학 (경영학과)
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