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Potions and Antidotes for Jekyll: What Summons Moral Identity in Product ChoicesPotions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices
- Alternative Title
- Potions and Antidotes for Jekyll: What Summons Moral Identity in Product Choices
- Authors
- Park Jongwon
- Issue Date
- 12-10월-2018
- Publisher
- Association for Consumer Research
- Citation
- 2018 ACR (Association for Consumer Research) Annual Conference
- Conference Name
- 2018 ACR (Association for Consumer Research) Annual Conference
- Place
- US
Dallas, Texas
- Conference Date
- 2018-10-11
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