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A Study of Strategic Alliances, Marketing Capability and Firm ValueA Study of Strategic Alliances, Marketing Capability and Firm Value
- Alternative Title
- A Study of Strategic Alliances, Marketing Capability and Firm Value
- Authors
- KIM, SANG YONG
- Issue Date
- 27-7월-2018
- Publisher
- Global Alliance of Marketing & Management Associations
- Citation
- 2018 Global Marketing Conference at Tokyo
- Conference Name
- 2018 Global Marketing Conference at Tokyo
- Place
- JA
- Conference Date
- 2018-07-26
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