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The Effect of Word of Mouth Volatility on Product PerformanceThe Effect of Word of Mouth Volatility on Product Performance
- Alternative Title
- The Effect of Word of Mouth Volatility on Product Performance
- Authors
- UNKNOWN
- Issue Date
- 16-6월-2018
- Publisher
- INFORMS
- Citation
- 2018 INFORMS Marketing Science Conference
- Conference Name
- 2018 INFORMS Marketing Science Conference
- Place
- US
Philadelphia, Pennsylvania, U.S.A
- Conference Date
- 2018-06-13
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- There are no files associated with this item.
- Appears in
Collections - ETC > 2. Conference Papers
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