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Competitor alliance and innovation performance: a focus on focal firm's capabilitiesCompetitor alliance and innovation performance: a focus on focal firm's capabilities
- Alternative Title
- Competitor alliance and innovation performance: a focus on focal firm's capabilities
- Authors
- Tony C. Garrett
- Issue Date
- 25-2월-2018
- Publisher
- American Marketing Association
- Citation
- 2018 Winter AMA
- Conference Name
- 2018 Winter AMA
- Place
- US
- Conference Date
- 2018-02-23
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