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Competitor Alliance Influence on NPD Project PerformancesCompetitor Alliance Influence on NPD Project Performances
- Alternative Title
- Competitor Alliance Influence on NPD Project Performances
- Authors
- Tony C. Garrett
- Issue Date
- 4-12월-2017
- Publisher
- Australia New Zealand Marketing Academy
- Citation
- ANZMAC Australia New Zealand Marketing Academy Annual Conference
- Conference Name
- ANZMAC Australia New Zealand Marketing Academy Annual Conference
- Place
- AT
Melbourne
- Conference Date
- 2017-12-04
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