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The Effects of Product Segment, Promotion, and Sales Anomaly on Product Return VariabilityThe Effects of Product Segment, Promotion, and Sales Anomaly on Product Return Variability
- Alternative Title
- The Effects of Product Segment, Promotion, and Sales Anomaly on Product Return Variability
- Authors
- Hojung Shin
- Keywords
- Product Return Variability, Marketing OM Interface
- Issue Date
- 20-11월-2017
- Publisher
- Decision Sciences Institute
- Citation
- Decision Sciences Institute Annual Meeting 2017
- Conference Name
- Decision Sciences Institute Annual Meeting 2017
- Place
- US
Washington D.C.
- Conference Date
- 2017-11-18
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