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The Effect of Perceptual Fluency and Message Framing on Consumer Evaluation of Price DiscountsThe Effect of Perceptual Fluency and Message Framing on Consumer Evaluation of Price Discounts
- Alternative Title
- The Effect of Perceptual Fluency and Message Framing on Consumer Evaluation of Price Discounts
- Authors
- Ryu, Gangseog
- Issue Date
- 16-11월-2017
- Publisher
- Nobel Science and Research Center
- Citation
- 3rd International Congress on Social and Economic Sciences
- Conference Name
- 3rd International Congress on Social and Economic Sciences
- Place
- GR
- Conference Date
- 2017-11-15
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