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The Distinction between Historical and Personal Nostalgia: Construal-level Fit with Ad MessageHistorical nostalgia와 personal nostalgia의 차이: 광고 메세지와의 자아해석수준 부합을 중심으로
- Alternative Title
- Historical nostalgia와 personal nostalgia의 차이: 광고 메세지와의 자아해석수준 부합을 중심으로
- Authors
- UNKNOWN
- Issue Date
- 10-11월-2017
- Publisher
- 한국소비자학회
- Citation
- 2017 소비자분야 통합학술대회
- Conference Name
- 2017 소비자분야 통합학술대회
- Place
- KO
- Conference Date
- 2017-11-10
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Collections - ETC > 2. Conference Papers
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