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It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel ShoppingIt Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping
- Alternative Title
- It Feels Softer Than It Looked Online: Contrast-Priming Effects of Touch-Screen Users in Multi-Channel Shopping
- Authors
- Cecile Kyung-Ah Cho
- Issue Date
- 27-10월-2017
- Publisher
- Association for Consumer Research
- Citation
- Association for Consumer Research
- Conference Name
- Association for Consumer Research
- Place
- GE
- Conference Date
- 2017-10-26
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