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Unprofitable Cross-Buying By Customers: The Impact of Cross-Buying Propensity on Firm’s SalesUnprofitable Cross-Buying By Customers: The Impact of Cross-Buying Propensity on Firm’s Sales
- Alternative Title
- Unprofitable Cross-Buying By Customers: The Impact of Cross-Buying Propensity on Firm’s Sales
- Authors
- KIM, SANG YONG
- Issue Date
- 5-8월-2017
- Publisher
- AMA
- Citation
- 2017 AMA Summer Conference
- Conference Name
- 2017 AMA Summer Conference
- Place
- US
- Conference Date
- 2017-08-04
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