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Understanding the Multi-Channel Networks' Brand Communication Effectiveness
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | CHOI, Sejung Marina | - |
| dc.date.accessioned | 2021-08-28T09:27:13Z | - |
| dc.date.available | 2021-08-28T09:27:13Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2017-04-01 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/24887 | - |
| dc.publisher | 한국광고학회 | - |
| dc.title | Understanding the Multi-Channel Networks' Brand Communication Effectiveness | - |
| dc.title.alternative | Understanding the Multi-Channel Networks' Brand Communication Effectiveness | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | CHOI, Sejung Marina | - |
| dc.identifier.bibliographicCitation | 2017 한국광고학회 춘계연차학술대회 | - |
| dc.relation.isPartOf | 2017 한국광고학회 춘계연차학술대회 | - |
| dc.relation.isPartOf | 2017 한국광고학회 춘계연차학술대회 발표논문집 | - |
| dc.citation.title | 2017 한국광고학회 춘계연차학술대회 | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferenceDate | 2017-04-01 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
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