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The effects of CEOs' self-disclosure on consumer-brand relationshipsThe effects of CEOs' self-disclosure on consumer-brand relationships
- Alternative Title
- The effects of CEOs' self-disclosure on consumer-brand relationships
- Authors
- Yongjun Sung
- Issue Date
- 26-3월-2017
- Publisher
- American Academy of Advertising
- Citation
- 2017 American Academy of Advertising
- Conference Name
- 2017 American Academy of Advertising
- Place
- US
- Conference Date
- 2017-03-23
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Collections - School of Psychology > School of Psychology > 2. Conference Papers
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