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Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation AppsSeizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps
- Alternative Title
- Seizing the Commuting Moment: Contextual Targeting based on Mobile Transportation Apps
- Authors
- Lee, Dongwon
- Issue Date
- 15-12월-2016
- Publisher
- IE Business School
- Citation
- 27th Workshop on Information Systems and Economics (WISE-2016)
- Conference Name
- 27th Workshop on Information Systems and Economics (WISE-2016)
- Place
- IE
- Conference Date
- 2016-12-14
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