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다매체 시대의 총광고비와 매체별 광고비의 변화 연구Trends in Advertising Spending by Media in the Age of Multi-Media
- Alternative Title
- Trends in Advertising Spending by Media in the Age of Multi-Media
- Authors
- CHOI, Sejung Marina
- Issue Date
- 19-11월-2016
- Publisher
- 한국광고홍보학회
- Citation
- 2016 한국광고홍보학회 가을철 정기학술대회
- Conference Name
- 2016 한국광고홍보학회 가을철 정기학술대회
- Place
- KO
- Conference Date
- 2016-11-19
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