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New Product Development Performance through Cooperation in Alliances: The Moderating Role of Alliance TypeNew Product Development Performance through Cooperation in Alliances: The Moderating Role of Alliance Type
- Alternative Title
- New Product Development Performance through Cooperation in Alliances: The Moderating Role of Alliance Type
- Authors
- Lee, Jong-Ho
- Issue Date
- 12-11월-2016
- Publisher
- Korean Scholars of Marketing Science
- Citation
- 2016 KSMS International Conference
- Conference Name
- 2016 KSMS International Conference
- Place
- KO
서울, 연세대학교
- Conference Date
- 2016-11-12
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