Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
3-Screen(TV, PC, Mobile) 통합광고노출효과 및 광고비 최적배분 추정모델 연구
Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | CHOI, Sejung Marina | - |
| dc.date.accessioned | 2021-08-28T11:55:35Z | - |
| dc.date.available | 2021-08-28T11:55:35Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2016-11-04 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/26521 | - |
| dc.publisher | 한국광고학회 | - |
| dc.title | 3-Screen(TV, PC, Mobile) 통합광고노출효과 및 광고비 최적배분 추정모델 연구 | - |
| dc.title.alternative | 3-Screen(TV, PC, Mobile) total advertising exposure effects and advertising expenditure allocation estimation model | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | CHOI, Sejung Marina | - |
| dc.identifier.bibliographicCitation | 2016 한국광고학회 가을철 정기학술대회 | - |
| dc.relation.isPartOf | 2016 한국광고학회 가을철 정기학술대회 | - |
| dc.relation.isPartOf | 2016 한국광고학회 가을철 정기학술대회 발표논문집 | - |
| dc.citation.title | 2016 한국광고학회 가을철 정기학술대회 | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferenceDate | 2016-11-04 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.