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Using an alternative method to assess the impact of country of origin on purchaseUsing an alternative method to assess the impact of country of origin on purchase
- Alternative Title
- Using an alternative method to assess the impact of country of origin on purchase
- Authors
- Janghyuk Lee
- Keywords
- Country of origin, Perception, Search, Export
- Issue Date
- 21-10월-2016
- Publisher
- ICAMA China Marketing Association of University, Japan Society of Marketing and Distribution, KMA
- Citation
- 2016 International Conference of Asian Marketing Associations (ICAMA), pp.17 - 18
- Conference Name
- 2016 International Conference of Asian Marketing Associations (ICAMA)
- Place
- CC
Beijing
- Conference Date
- 2016-10-21
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