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Assessing the impact of country of origin perception on purchase: a case of K-popAssessing the impact of country of origin perception on purchase: a case of K-pop
- Alternative Title
- Assessing the impact of country of origin perception on purchase: a case of K-pop
- Authors
- Janghyuk Lee
- Keywords
- K-pop, country of origin, search, pageview
- Issue Date
- 27-9월-2016
- Publisher
- World Association for Hallyu Studies
- Citation
- The 4th World congress for Hallyu, pp.84
- Conference Name
- The 4th World congress for Hallyu
- Place
- UK
Oxford
- Conference Date
- 2016-09-27
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