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Are Paid Loyalty Programs Viable?
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | KIM, SANG YONG | - |
| dc.date.accessioned | 2021-08-28T14:49:10Z | - |
| dc.date.available | 2021-08-28T14:49:10Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2016-08-05 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/28179 | - |
| dc.publisher | AMA (American Marketing Association) | - |
| dc.title | Are Paid Loyalty Programs Viable? | - |
| dc.title.alternative | Are Paid Loyalty Programs Viable? | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | KIM, SANG YONG | - |
| dc.identifier.bibliographicCitation | 2016 Summer AMA Conference, pp.52 | - |
| dc.relation.isPartOf | 2016 Summer AMA Conference | - |
| dc.relation.isPartOf | 2016 AMA Summer Program | - |
| dc.citation.title | 2016 Summer AMA Conference | - |
| dc.citation.startPage | 52 | - |
| dc.citation.endPage | 52 | - |
| dc.citation.conferencePlace | US | - |
| dc.citation.conferenceDate | 2016-08-05 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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