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KCI
매스미디어가 기업신뢰에 미치는 영향 - 신뢰 특성 지각을 중심으로 -
성영신; 성용준; 박보혜; 박하연
Article
Issue Date
2016
Citation
한국심리학회지: 소비자·광고, v.17, no.4, pp.825 - 849
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한국소비자·광고심리학회
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Sung, Yong jun
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benevolence
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competence
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corporate trust
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integrity
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trustworthiness
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