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School of Psychology
School of Psychology
2. Conference Papers
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전체 결과 8 건 중 1 ~ 8을(를) 표시 중입니다. (검색에 소요된 시간: 0.007초).
I'm Not a Banal Brand But a Real Friend: The Role of Brand Anthropomorphism in Consumer-Brand Relationships
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
How Pinteresting! Exploring Global Brands' Visual Brand Identity Strategies
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
The Effects of Investment and Brand Transgression on Brand Commitment
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
The Effect of Narcissism on Consumer-Brand Relationships
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
Stay or Leave: Examining the Effect of Brand Identity Fusion on Consumers' Responses to Brand Transgressions
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
Time to Possess, Time to Progress: The Impact of Temporal Ownership on Time Perception
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
The Influence of Descriptive Norm on Conservation Behavior: The Moderating Role of Construal Level
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
Guilt Makes You Refund More
Yongjun Sung
Conference
Issue Date
2015
Citation
Association for Consumer Research Asia-Pacific Conference 2015
Publisher
Association for Consumer Research
Place
HK
1
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저자/발명자/참여자
Sung, Yong jun
8
발행년도
2015
8
자료유형
Conference
8
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