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Stay or Leave: Examining the Effect of Brand Identity Fusion on Consumers' Responses to Brand TransgressionsStay or Leave: Examining the Effect of Brand Identity Fusion on Consumers' Responses to Brand Transgressions
- Alternative Title
- Stay or Leave: Examining the Effect of Brand Identity Fusion on Consumers' Responses to Brand Transgressions
- Authors
- Yongjun Sung
- Issue Date
- 21-6월-2015
- Publisher
- Association for Consumer Research
- Citation
- Association for Consumer Research Asia-Pacific Conference 2015
- Conference Name
- Association for Consumer Research Asia-Pacific Conference 2015
- Place
- HK
- Conference Date
- 2015-06-19
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Collections - School of Psychology > School of Psychology > 2. Conference Papers
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