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조절초점이 가격할인 프로모션 반응에 미치는 영향: 지각 비수월성의 역할
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Ryu, Gangseog | - |
| dc.date.accessioned | 2021-08-28T18:28:02Z | - |
| dc.date.available | 2021-08-28T18:28:02Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2016-03-12 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/30250 | - |
| dc.publisher | 한국마케팅학회 | - |
| dc.title | 조절초점이 가격할인 프로모션 반응에 미치는 영향: 지각 비수월성의 역할 | - |
| dc.title.alternative | The effect of regulatory focus on consumer responses to price promotions: The role of perceptual fluency | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Ryu, Gangseog | - |
| dc.identifier.bibliographicCitation | 2016 한국마케팅학회 춘계학술대회 | - |
| dc.relation.isPartOf | 2016 한국마케팅학회 춘계학술대회 | - |
| dc.relation.isPartOf | 2016 한국마케팅학회 춘계학술대회 Proceedings | - |
| dc.citation.title | 2016 한국마케팅학회 춘계학술대회 | - |
| dc.citation.conferencePlace | KO | - |
| dc.citation.conferenceDate | 2016-03-12 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 2 | - |
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