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Strategic Planning or Trial and Error? A Case Analysis of Customer-Centric MNE Subsidiary Evolution from Sales to Innovation

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dc.contributor.authorMartin Hemmert-
dc.date.accessioned2021-08-28T21:25:22Z-
dc.date.available2021-08-28T21:25:22Z-
dc.date.created2021-04-22-
dc.date.issued2015-10-30-
dc.identifier.urihttps://scholar.korea.ac.kr/handle/2021.sw.korea/32018-
dc.publisherEuro-Asia Management Studies Association (EAMSA)-
dc.titleStrategic Planning or Trial and Error? A Case Analysis of Customer-Centric MNE Subsidiary Evolution from Sales to Innovation-
dc.title.alternativeStrategic Planning or Trial and Error? A Case Analysis of Customer-Centric MNE Subsidiary Evolution from Sales to Innovation-
dc.typeConference-
dc.contributor.affiliatedAuthorMartin Hemmert-
dc.identifier.bibliographicCitationEAMSA 2015-
dc.relation.isPartOfEAMSA 2015-
dc.relation.isPartOfEuro-Asia Management Studies Association (EAMSA)-
dc.citation.titleEAMSA 2015-
dc.citation.conferencePlaceUK-
dc.citation.conferenceDate2015-10-28-
dc.type.rimsCONF-
dc.description.journalClass1-
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