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심적회계와 소비자의 서비스 요금 체계에 대한 선호: 정액제 요금 versus 종량제 요금Mental accounting and pay-per-use avoidance
- Alternative Title
- Mental accounting and pay-per-use avoidance
- Authors
- Suk Kwanho
- Issue Date
- 21-8월-2015
- Publisher
- 한국심리학회
- Citation
- 2015 한국심리학회 연차학술대회
- Conference Name
- 2015 한국심리학회 연차학술대회
- Place
- KO
- Conference Date
- 2015-08-20
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