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From Sales to Innovation: A Case Analysis of Customer-Centric MNE Subsidiary EvolutionFrom Sales to Innovation: A Case Analysis of Customer-Centric MNE Subsidiary Evolution
- Alternative Title
- From Sales to Innovation: A Case Analysis of Customer-Centric MNE Subsidiary Evolution
- Authors
- Martin Hemmert
- Issue Date
- 11-8월-2015
- Publisher
- Academy of Management
- Citation
- 2015 Annual Metting of AOM
- Conference Name
- 2015 Annual Metting of AOM
- Place
- CN
Vancouver, Canada
- Conference Date
- 2015-08-07
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