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Influence of Low Endorser-Brand Congruence
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | CHOI, Sejung Marina | - |
| dc.date.accessioned | 2021-08-29T00:33:08Z | - |
| dc.date.available | 2021-08-29T00:33:08Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2015-06-21 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/34025 | - |
| dc.publisher | Association for Consumer Research | - |
| dc.title | Influence of Low Endorser-Brand Congruence | - |
| dc.title.alternative | Influence of Low Endorser-Brand Congruence | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | CHOI, Sejung Marina | - |
| dc.identifier.bibliographicCitation | 2015 The Association for Consumer Research Asia-Pacific Conference | - |
| dc.relation.isPartOf | 2015 The Association for Consumer Research Asia-Pacific Conference | - |
| dc.relation.isPartOf | 2015 The Association for Consumer Research Asia-Pacific Conference Proceedings | - |
| dc.citation.title | 2015 The Association for Consumer Research Asia-Pacific Conference | - |
| dc.citation.conferencePlace | HK | - |
| dc.citation.conferenceDate | 2015-06-19 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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