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In What Situation Should the CEO Be the Spokesperson During a Product Harm Crisis?In What Situation Should the CEO Be the Spokesperson During a Product Harm Crisis?
- Alternative Title
- In What Situation Should the CEO Be the Spokesperson During a Product Harm Crisis?
- Authors
- Tony C. Garrett
- Issue Date
- 1-12월-2014
- Publisher
- Australia and New Zealand Marketing Academy
- Citation
- ANZMAC Annual Conference 2014
- Conference Name
- ANZMAC Annual Conference 2014
- Place
- AT
- Conference Date
- 2014-12-01
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