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Cross-national influencers on peer-to-peer system adoption: The case of online auctionsCross-national influencers on peer-to-peer system adoption: The case of online auctions
- Alternative Title
- Cross-national influencers on peer-to-peer system adoption: The case of online auctions
- Authors
- Tony C. Garrett
- Issue Date
- 16-7월-2014
- Publisher
- Global Alliance of Marketing & Management Associations
- Citation
- 2014 Global Marketing Conference
- Conference Name
- 2014 Global Marketing Conference
- Place
- SI
- Conference Date
- 2014-07-15
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