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Determinants for point redemption in loyalty programs: The impact of demographics and channel typeDeterminants for point redemption in loyalty programs: The impact of demographics and channel type
- Alternative Title
- Determinants for point redemption in loyalty programs: The impact of demographics and channel type
- Authors
- Kim, Jae Wook
- Issue Date
- 16-7월-2014
- Publisher
- Global Alliance of MArketing & Management Associations
- Citation
- 2014 Global Marketing Conference at Singapore "Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice
- Conference Name
- 2014 Global Marketing Conference at Singapore "Bridging Asia and the World: Globalization of Marketing & Management Theory and Practice
- Place
- SI
- Conference Date
- 2014-07-15
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