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Determinants of point redemption in loyalty programs: The impact of demographics and channel type
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Lee, Dongwon | - |
| dc.date.accessioned | 2021-08-29T09:39:03Z | - |
| dc.date.available | 2021-08-29T09:39:03Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2014-07-16 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/39411 | - |
| dc.publisher | Global Alliance of Marketing & Management Associations | - |
| dc.title | Determinants of point redemption in loyalty programs: The impact of demographics and channel type | - |
| dc.title.alternative | Determinants of point redemption in loyalty programs: The impact of demographics and channel type | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Lee, Dongwon | - |
| dc.identifier.bibliographicCitation | 2014 Global Marketing Conference | - |
| dc.relation.isPartOf | 2014 Global Marketing Conference | - |
| dc.relation.isPartOf | Proceedings of 2014 Global Marketing Conference | - |
| dc.citation.title | 2014 Global Marketing Conference | - |
| dc.citation.conferencePlace | SI | - |
| dc.citation.conferenceDate | 2014-07-15 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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