Detailed Information
Cited 0 time in 
Cited 0 time in 
Cited 0 time in
Metadata Downloads
Determinants of point redemption in loyalty programs: The impact of demographics and channel typeDeterminants of point redemption in loyalty programs: The impact of demographics and channel type
- Alternative Title
- Determinants of point redemption in loyalty programs: The impact of demographics and channel type
- Authors
- Lee, Dongwon
- Issue Date
- 16-7월-2014
- Publisher
- Global Alliance of Marketing & Management Associations
- Citation
- 2014 Global Marketing Conference
- Conference Name
- 2014 Global Marketing Conference
- Place
- SI
- Conference Date
- 2014-07-15
- Files in This Item
- There are no files associated with this item.
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.