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Understanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and Integration
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | CHOI, Sejung Marina | - |
| dc.date.accessioned | 2021-08-29T13:23:50Z | - |
| dc.date.available | 2021-08-29T13:23:50Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2014-03-29 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/41561 | - |
| dc.publisher | American Academy of Advertising | - |
| dc.title | Understanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and Integration | - |
| dc.title.alternative | Understanding the Effects of Brand Promotion in Social Network Games: The Role of Congruence and Integration | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | CHOI, Sejung Marina | - |
| dc.identifier.bibliographicCitation | Annual Conference of the American Academy of Advertising | - |
| dc.relation.isPartOf | Annual Conference of the American Academy of Advertising | - |
| dc.relation.isPartOf | Proceedings of the 2014 Conference of the American Academy of Advertising | - |
| dc.citation.title | Annual Conference of the American Academy of Advertising | - |
| dc.citation.conferencePlace | US | - |
| dc.citation.conferenceDate | 2014-03-27 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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