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행동이라는 무의식적 생각이 구매를 이끈다: 행동/비행동 예열이 비선택 옵션이 포함된 의사결정에 미치는 영향Nonconscious Thoughts about Actions Can Lead to Purchase: Effects of Priming Actions/Inactions on Consumer Choice Deferral
- Alternative Title
- Nonconscious Thoughts about Actions Can Lead to Purchase: Effects of Priming Actions/Inactions on Consumer Choice Deferral
- Authors
- Park Jongwon
- Issue Date
- 11-5월-2013
- Publisher
- 한국소비자학회
- Citation
- 2013년도 한국소비자학회 춘계통합학술대회
- Conference Name
- 2013년도 한국소비자학회 춘계통합학술대회
- Place
- KO
서울 건국대학교
- Conference Date
- 2013-05-11
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