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과시적 수요에 있어 동창성 욕구와 동조성 욕구가 미치는 영향Desire for Uniqueness versus Conformity in Conspicuous Demand
- Alternative Title
- Desire for Uniqueness versus Conformity in Conspicuous Demand
- Authors
- Kim, Jaehwan
- Issue Date
- 27-4월-2013
- Publisher
- 한국마케팅관리학회
- Citation
- 2013 마케팅관리학회 춘계학술발표대회
- Conference Name
- 2013 마케팅관리학회 춘계학술발표대회
- Place
- KO
부산 동아대학교 부민캠퍼스 국제관
- Conference Date
- 2013-04-27
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