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소비자 평점이 모바일 애플리케이션 구매에 미치는 영향: 한국과 미국 소비자의 비교를 중심으로Impact of Consumer Rating on Mobile Application Sales: A Comparison between Korean and American Consumers
- Alternative Title
- Impact of Consumer Rating on Mobile Application Sales: A Comparison between Korean and American Consumers
- Authors
- Kim, Byung Cho
- Issue Date
- 9-3월-2013
- Publisher
- 한국마케팅학회
- Citation
- 한국마케팅학회 춘계학술대회
- Conference Name
- 한국마케팅학회 춘계학술대회
- Place
- KO
동국대학교
- Conference Date
- 2013-03-08
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